Global Automotive Power Seat Adjustment Motor Market Size, Market Share, Industry Analysis Report 2026
Global Info Research‘s report offers an in-depth look into the current and future trends in Automotive Power Seat Adjustment Motor, making it an invaluable resource for businesses involved in the sector. This data will help companies make informed decisions on research and development, product design, and marketing strategies. It also provides insights into Automotive Power Seat Adjustment Motor’ cost structure, raw material sources, and production processes. Additionally, it offers an understanding of the regulations and policies that are likely to shape the future of the industry. In essence, our report can help you stay ahead of the curve and better capitalize on industry trends.
According to our (Global Info Research) latest study, the global Automotive Power Seat Adjustment Motor market size was valued at US$ 1927 million in 2025 and is forecast to a readjusted size of US$ 2307 million by 2032 with a CAGR of 2.7% during review period.
An automotive power seat adjustment motor is a small electric drive actuator installed inside a car seat to drive various adjustable mechanisms. Through the rotational or linear motion output of the motor, and via a transmission structure such as a reduction gear, worm gear, or lead screw, it electrically adjusts the seat's fore-and-aft movement, height, backrest angle, seat cushion tilt, headrest, and lumbar support, allowing the driver and passengers to quickly and precisely achieve a comfortable and ergonomic seating posture. These motors typically use 12V or 48V DC power and can work with position sensors and control modules to support intelligent functions such as memory seats and welcome modes. They are key components for enhancing cabin comfort and intelligence in mid-to-high-end and new energy vehicles. In 2025, global sales of automotive power seat adjustment motors were approximately 275,753 thousand units, with an average price of approximately US.49 per unit.
As automobiles evolve from traditional transportation tools into “mobile living spaces” integrating comfort, intelligence, and personalization, the cabin system is becoming a key area for differentiation in vehicle manufacturing. As the most frequently used and directly interacting component in the cabin, the level of electrification and intelligence of the seat directly impacts the user’s overall perception of the vehicle’s quality. Within this system, the power seat adjustment motor, though small in size and limited in individual value, plays a crucial role in translating electronic control commands into actual mechanical actions, making it an indispensable basic execution unit of the power seat system.
Power seat adjustment motors are widely used in functional modules such as seat fore-and-aft sliding, height adjustment, backrest tilt, seat cushion angle, lumbar support, headrest, and side wing adjustment. These motors are typically highly integrated with gearboxes, lead screws, worm gears, or gear mechanisms to form a complete adjustment mechanism, achieving stable, controllable, and self-locking motion output. With the increasing specialization of power seat adjustments, a mid-to-high-end seat often requires multiple adjustment motors working in tandem, upgrading it from a single-function component to a crucial fundamental component determining the performance boundaries of the seat system.
From the market demand perspective, the growth of automotive power seat adjustment motors is highly correlated with the increasing penetration rate of power seats and the upgrading of vehicle configurations. On the one hand, new energy passenger vehicles and mid-to-high-end fuel vehicles continue to shift towards comfort and intelligence in their cabin configurations, with power seats gradually moving from luxury models to mainstream models. On the other hand, consumers’ demand for multi-directional adjustment, seat memory, long-distance driving comfort, and personalized seating postures is constantly increasing, driving a simultaneous increase in the usage and value of adjustment motors per vehicle. Therefore, this market exhibits a dual-driven characteristic of “increased vehicle installation rate + increased value per vehicle.”
From a technological evolution perspective, automotive power seat adjustment motors are continuously developing towards high integration, low noise, high reliability, and modular design. Traditional separate motors and transmission mechanisms are evolving into integrated motor–reduction–control adjustment units to reduce assembly complexity and improve system consistency. At the motor level, brushed DC motors still dominate due to their cost and maturity advantages, while brushless DC motors are rapidly penetrating mid-to-high-end models to meet higher lifespan and NVH requirements. Meanwhile, for key functions such as backrest and height adjustment, self-locking capabilities and overload protection designs are becoming key focuses in product development.
In terms of the industry chain structure, automotive power seat adjustment motors exhibit typical automotive component attributes. Upstream includes copper materials for motors, magnetic materials, engineering plastics, precision metal gears, and electronic components; midstream consists of adjustment motor and module manufacturers; downstream primarily connects with seat system integrators and ultimately enters the OEM supply chain. During the selection process, OEMs, in addition to cost factors, place greater emphasis on product consistency, long-term reliability, platform compatibility, and supply chain stability. This gives companies with automotive-grade quality systems, automated manufacturing capabilities, and collaborative development experience a competitive advantage.
From a regional market perspective, the European, American, and Japanese markets started earlier in the popularization of power seats and ergonomic standards, placing higher demands on the durability, safety, and NVH performance of adjustment motors. The Chinese market, driven by the rapid expansion of new energy vehicles and the upgrade to intelligent cockpits, has become one of the most dynamic regions globally in terms of demand growth for automotive power seat adjustment motors. The advantages of the domestic supply chain in cost control, development response speed, and system integration capabilities are gradually becoming apparent, accelerating the process of domestic substitution.
Looking ahead, the development of the automotive power seat adjustment motor market will focus more on enhancing comfort, intelligent system collaboration, and ensuring long-term reliability. In terms of comfort, lower noise, smoother adjustment, and higher positional accuracy will become core indicators. Regarding intelligence, the adjustment motor will be more deeply integrated into the vehicle’s electronic and electrical architecture, enabling interconnection with user recognition, seat memory, health management, and intelligent cockpit scenarios. In terms of reliability, adapting to longer vehicle lifecycles and more complex usage environments will become an important direction for continuous product iteration.
This report is a detailed and comprehensive analysis for global Automotive Power Seat Adjustment Motor market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Our Automotive Power Seat Adjustment Motor Market report is a comprehensive study of the current state of the industry. It provides a thorough overview of the market landscape, covering factors such as market size, competitive landscape, key market trends, and opportunities for future growth. It also pinpoints the key players in the market, their strategies, and offerings.
Request PDF Sample Copy of Report: (Including Full TOC, List of Tables & Figures, Chart)
https://www.globalinforesearch.com/reports/3405510/automotive-power-seat-adjustment-motor
The research report encompasses the prevailing trends embraced by major manufacturers in the Automotive Power Seat Adjustment Motor Market, such as the adoption of innovative technologies, government investments in research and development, and a growing emphasis on sustainability. Moreover, our research team has furnished essential data to illuminate the manufacturer's role within the regional and global markets.
The research study includes profiles of leading companies operating in the Automotive Power Seat Adjustment Motor Market:
The report is structured into chapters, with an introductory executive summary providing historical and estimated global market figures. This section also highlights the segments and reasons behind their progression or decline during the forecast period. Our insightful Automotive Power Seat Adjustment Motor Market report incorporates Porter's five forces analysis and SWOT analysis to decipher the factors influencing consumer and supplier behavior.
Segmenting the Automotive Power Seat Adjustment Motor Market by application, type, service, technology, and region, each chapter offers an in-depth exploration of market nuances. This segment-based analysis provides readers with a closer look at market opportunities and threats while considering the political dynamics that may impact the market. Additionally, the report scrutinizes evolving regulatory scenarios to make precise investment projections, assesses the risks for new entrants, and gauges the intensity of competitive rivalry.
Major players covered: Shenghuabo、 Brose、 Denso (ASMO)、 Bosch、 Leggett & Platt、 Yanfeng、 Johnson Electric、 Keyang Electric Machinery、 Mabuchi、 Mitsuba、 Nidec
Automotive Power Seat Adjustment Motor Market by Type: Brushed DC Motor、 Brushless DC Motor
Automotive Power Seat Adjustment Motor Market by Application: Passenger Car、 Commercial Vehicle
Key Profits for Industry Members and Stakeholders:
1. The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period.
2. Which regulatory trends at corporate-level, business-level, and functional-level strategies.
3. Which are the End-User technologies being used to capture new revenue streams in the near future.
4. The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
5. One can increase a thorough grasp of market dynamics by looking at prices as well as the actions of producers and users.
6 Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Automotive Power Seat Adjustment Motor product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Automotive Power Seat Adjustment Motor, with price, sales, revenue and global market share of Automotive Power Seat Adjustment Motor from 2020 to 2025.
Chapter 3, the Automotive Power Seat Adjustment Motor competitive situation, sales quantity, revenue and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Automotive Power Seat Adjustment Motor breakdown data are shown at the regional level, to show the sales quantity, consumption value and growth by regions, from 2020 to 2031.
Chapter 5 and 6, to segment the sales by Type and application, with sales market share and growth rate by type, application, from 2020 to 2031.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value and market share for key countries in the world, from 2020 to 2024.and Automotive Power Seat Adjustment Motor market forecast, by regions, type and application, with sales and revenue, from 2025 to 2031.
Chapter 12, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of Automotive Power Seat Adjustment Motor.
Chapter 14 and 15, to describe Automotive Power Seat Adjustment Motor sales channel, distributors, customers, research findings and conclusion.
About Us:
Global Info Research
Web: https://www.globalinforesearch.com
CN: 0086-176 6505 2062
HK: 00852-58030175
US: 001-347 966 1888
Email: report@globalinforesearch.com
Global Info Research is a company that digs deep into global industry information to support enterprises with market strategies and in-depth market development analysis reports. We provides market information consulting services in the global region to support enterprise strategic planning and official information reporting, and focuses on customized research, management consulting, IPO consulting, industry chain research, database and top industry services. At the same time, Global Info Research is also a report publisher, a customer and an interest-based suppliers, and is trusted by more than 30,000 companies around the world. We will always carry out all aspects of our business with excellent expertise and experience.
According to our (Global Info Research) latest study, the global Automotive Power Seat Adjustment Motor market size was valued at US$ 1927 million in 2025 and is forecast to a readjusted size of US$ 2307 million by 2032 with a CAGR of 2.7% during review period.
An automotive power seat adjustment motor is a small electric drive actuator installed inside a car seat to drive various adjustable mechanisms. Through the rotational or linear motion output of the motor, and via a transmission structure such as a reduction gear, worm gear, or lead screw, it electrically adjusts the seat's fore-and-aft movement, height, backrest angle, seat cushion tilt, headrest, and lumbar support, allowing the driver and passengers to quickly and precisely achieve a comfortable and ergonomic seating posture. These motors typically use 12V or 48V DC power and can work with position sensors and control modules to support intelligent functions such as memory seats and welcome modes. They are key components for enhancing cabin comfort and intelligence in mid-to-high-end and new energy vehicles. In 2025, global sales of automotive power seat adjustment motors were approximately 275,753 thousand units, with an average price of approximately US.49 per unit.
As automobiles evolve from traditional transportation tools into “mobile living spaces” integrating comfort, intelligence, and personalization, the cabin system is becoming a key area for differentiation in vehicle manufacturing. As the most frequently used and directly interacting component in the cabin, the level of electrification and intelligence of the seat directly impacts the user’s overall perception of the vehicle’s quality. Within this system, the power seat adjustment motor, though small in size and limited in individual value, plays a crucial role in translating electronic control commands into actual mechanical actions, making it an indispensable basic execution unit of the power seat system.
Power seat adjustment motors are widely used in functional modules such as seat fore-and-aft sliding, height adjustment, backrest tilt, seat cushion angle, lumbar support, headrest, and side wing adjustment. These motors are typically highly integrated with gearboxes, lead screws, worm gears, or gear mechanisms to form a complete adjustment mechanism, achieving stable, controllable, and self-locking motion output. With the increasing specialization of power seat adjustments, a mid-to-high-end seat often requires multiple adjustment motors working in tandem, upgrading it from a single-function component to a crucial fundamental component determining the performance boundaries of the seat system.
From the market demand perspective, the growth of automotive power seat adjustment motors is highly correlated with the increasing penetration rate of power seats and the upgrading of vehicle configurations. On the one hand, new energy passenger vehicles and mid-to-high-end fuel vehicles continue to shift towards comfort and intelligence in their cabin configurations, with power seats gradually moving from luxury models to mainstream models. On the other hand, consumers’ demand for multi-directional adjustment, seat memory, long-distance driving comfort, and personalized seating postures is constantly increasing, driving a simultaneous increase in the usage and value of adjustment motors per vehicle. Therefore, this market exhibits a dual-driven characteristic of “increased vehicle installation rate + increased value per vehicle.”
From a technological evolution perspective, automotive power seat adjustment motors are continuously developing towards high integration, low noise, high reliability, and modular design. Traditional separate motors and transmission mechanisms are evolving into integrated motor–reduction–control adjustment units to reduce assembly complexity and improve system consistency. At the motor level, brushed DC motors still dominate due to their cost and maturity advantages, while brushless DC motors are rapidly penetrating mid-to-high-end models to meet higher lifespan and NVH requirements. Meanwhile, for key functions such as backrest and height adjustment, self-locking capabilities and overload protection designs are becoming key focuses in product development.
In terms of the industry chain structure, automotive power seat adjustment motors exhibit typical automotive component attributes. Upstream includes copper materials for motors, magnetic materials, engineering plastics, precision metal gears, and electronic components; midstream consists of adjustment motor and module manufacturers; downstream primarily connects with seat system integrators and ultimately enters the OEM supply chain. During the selection process, OEMs, in addition to cost factors, place greater emphasis on product consistency, long-term reliability, platform compatibility, and supply chain stability. This gives companies with automotive-grade quality systems, automated manufacturing capabilities, and collaborative development experience a competitive advantage.
From a regional market perspective, the European, American, and Japanese markets started earlier in the popularization of power seats and ergonomic standards, placing higher demands on the durability, safety, and NVH performance of adjustment motors. The Chinese market, driven by the rapid expansion of new energy vehicles and the upgrade to intelligent cockpits, has become one of the most dynamic regions globally in terms of demand growth for automotive power seat adjustment motors. The advantages of the domestic supply chain in cost control, development response speed, and system integration capabilities are gradually becoming apparent, accelerating the process of domestic substitution.
Looking ahead, the development of the automotive power seat adjustment motor market will focus more on enhancing comfort, intelligent system collaboration, and ensuring long-term reliability. In terms of comfort, lower noise, smoother adjustment, and higher positional accuracy will become core indicators. Regarding intelligence, the adjustment motor will be more deeply integrated into the vehicle’s electronic and electrical architecture, enabling interconnection with user recognition, seat memory, health management, and intelligent cockpit scenarios. In terms of reliability, adapting to longer vehicle lifecycles and more complex usage environments will become an important direction for continuous product iteration.
This report is a detailed and comprehensive analysis for global Automotive Power Seat Adjustment Motor market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Our Automotive Power Seat Adjustment Motor Market report is a comprehensive study of the current state of the industry. It provides a thorough overview of the market landscape, covering factors such as market size, competitive landscape, key market trends, and opportunities for future growth. It also pinpoints the key players in the market, their strategies, and offerings.
Request PDF Sample Copy of Report: (Including Full TOC, List of Tables & Figures, Chart)
https://www.globalinforesearch.com/reports/3405510/automotive-power-seat-adjustment-motor
The research report encompasses the prevailing trends embraced by major manufacturers in the Automotive Power Seat Adjustment Motor Market, such as the adoption of innovative technologies, government investments in research and development, and a growing emphasis on sustainability. Moreover, our research team has furnished essential data to illuminate the manufacturer's role within the regional and global markets.
The research study includes profiles of leading companies operating in the Automotive Power Seat Adjustment Motor Market:
The report is structured into chapters, with an introductory executive summary providing historical and estimated global market figures. This section also highlights the segments and reasons behind their progression or decline during the forecast period. Our insightful Automotive Power Seat Adjustment Motor Market report incorporates Porter's five forces analysis and SWOT analysis to decipher the factors influencing consumer and supplier behavior.
Segmenting the Automotive Power Seat Adjustment Motor Market by application, type, service, technology, and region, each chapter offers an in-depth exploration of market nuances. This segment-based analysis provides readers with a closer look at market opportunities and threats while considering the political dynamics that may impact the market. Additionally, the report scrutinizes evolving regulatory scenarios to make precise investment projections, assesses the risks for new entrants, and gauges the intensity of competitive rivalry.
Major players covered: Shenghuabo、 Brose、 Denso (ASMO)、 Bosch、 Leggett & Platt、 Yanfeng、 Johnson Electric、 Keyang Electric Machinery、 Mabuchi、 Mitsuba、 Nidec
Automotive Power Seat Adjustment Motor Market by Type: Brushed DC Motor、 Brushless DC Motor
Automotive Power Seat Adjustment Motor Market by Application: Passenger Car、 Commercial Vehicle
Key Profits for Industry Members and Stakeholders:
1. The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period.
2. Which regulatory trends at corporate-level, business-level, and functional-level strategies.
3. Which are the End-User technologies being used to capture new revenue streams in the near future.
4. The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
5. One can increase a thorough grasp of market dynamics by looking at prices as well as the actions of producers and users.
6 Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Automotive Power Seat Adjustment Motor product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Automotive Power Seat Adjustment Motor, with price, sales, revenue and global market share of Automotive Power Seat Adjustment Motor from 2020 to 2025.
Chapter 3, the Automotive Power Seat Adjustment Motor competitive situation, sales quantity, revenue and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Automotive Power Seat Adjustment Motor breakdown data are shown at the regional level, to show the sales quantity, consumption value and growth by regions, from 2020 to 2031.
Chapter 5 and 6, to segment the sales by Type and application, with sales market share and growth rate by type, application, from 2020 to 2031.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value and market share for key countries in the world, from 2020 to 2024.and Automotive Power Seat Adjustment Motor market forecast, by regions, type and application, with sales and revenue, from 2025 to 2031.
Chapter 12, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of Automotive Power Seat Adjustment Motor.
Chapter 14 and 15, to describe Automotive Power Seat Adjustment Motor sales channel, distributors, customers, research findings and conclusion.
About Us:
Global Info Research
Web: https://www.globalinforesearch.com
CN: 0086-176 6505 2062
HK: 00852-58030175
US: 001-347 966 1888
Email: report@globalinforesearch.com
Global Info Research is a company that digs deep into global industry information to support enterprises with market strategies and in-depth market development analysis reports. We provides market information consulting services in the global region to support enterprise strategic planning and official information reporting, and focuses on customized research, management consulting, IPO consulting, industry chain research, database and top industry services. At the same time, Global Info Research is also a report publisher, a customer and an interest-based suppliers, and is trusted by more than 30,000 companies around the world. We will always carry out all aspects of our business with excellent expertise and experience.
